Ballito Pro 2015,
At Vega School of branding, we were required to renew Ballito Pro’s brand image by targeting new consumers through an integrated campaign. My concept was unity. Durban is a place with a vast array of cultures, cultures that, over time, have started moulding into one. This is what we can all identify with and it forms what it means to us to be a Durbanite. I planned to unite people through the Ballito Pro by bringing people together through the ‘Durbanite’ identity.
Two sets of street pole advertisement, each form a triptych in their own series:
Coffee sleeves: Coffee, universally, is known to bring people together. Each sleeve is printed with a two-player game on it designed to get people to play with the people around them. Each customer is given a pen with their coffee and are encouraged to finish the game. If the customer returns the pen and the completed game to the coffee-shop, they will be given a free cup of coffee to share with their new friend.
The copy on the sleeves: “Each wave brings us together, now it’s time for a cup of coffee to do so too. Spend five minutes playing this game with the bru next to you and return the pen for a free cuppa to share with your new china. Ballito Pro, we are one.”