MPower is a South African brand that manufactures reasonable menstruation cups, but also aim to empower women through what they do. This project aimed to turn that on its head. The BA degree brief required that we come up with a way to address gender equality, and the topic of menstruation was chosen. As Abigail Jones states, “We’ll never have gender equality if we don’t talk about periods”.

 

This concept speaks into the idea of gender stereotypes, poking fun at the male gender stereotypes to emphasise how ridiculous the reverse is, aiming to start the conversation to create change. The silence behind menstruation has hindered the path to equality, in order for the stigma to be removed, men need to confront this. Engaging with men from the perspective that men must be supportive to the gender equality struggle, so that they become partners with women.