top of page
Safro Rooibos Iced Tea,
During my undergraduate course, we were required to create an innovative beverage brand. My concept was to create a sugar free Rooibos iced tea that aims to create a group of South Africans that are proud of their country. Safro comes from the word Safrocentric, meaning centric to, or relating to South Africa.
A set of three print advertisements:
Two radio advertisements:
Bustling Berry - Kirsten Lee
00:00 / 00:00
Artfully Apple - Kirsten Lee
00:00 / 00:00
Social media campaign on Twitter, encouraging consumers to take pictures of places in South Africa that others wouldn’t normally go to or know about by using the hashtag #ProudlySafro:
bottom of page